Filsims Group

A Group of Businesses Connecting People, Technology, Travel and Investment Opportunities Across Continents.

We bring together innovative businesses that create growth, connections, and shared prosperity across Africa and North America.

TechnologyDigital solutions for growth
Travel & ExperiencesExplore the world with us
African Safari AdventuresAuthentic African experiences
Business & InvestmentsExpand and invest across new markets
Business partners shaking hands outside a city office
Our story · coming soon

Our Presence

Flag of CanadaFlag of the United States
Canada & USANorth America
Flag of Kenya
KenyaEast Africa
Flag of the DR Congo
DR CongoCentral Africa
Open for Partnerships
& Investment Opportunities
01 / Our business areas

One group. Four business areas.

Established service operations, our own software products, and the market access that ties them together. Select an area to see which company runs it.

02 / About the group

Where people, businesses and opportunity connect.

Filsims Group brings together technology, travel and safari businesses under a shared ambition: to build resilient enterprises and create meaningful opportunities between North America and Africa.

We connect people with practical technology and memorable journeys, connect businesses with new markets and partners, and open doors for the communities we work in.

Founder-led since 2007
19years in trade, since 2007
13years in international trade across Africa
6trade markets: Africa, China, UAE, Qatar, USA, Canada
60+years of combined team experience
Meet our companies ↗
Kenya · Incorporated 2023Filsims Enterprises Ltd.Registered company, Nairobi
Canada · Incorporated July 2025The FJ Venture Enterprises Inc.Registered corporation, Toronto
Licensed operatorAfrico SafariTourism Regulatory Authority (TRA) licence, Kenya
OfficesToronto · Nairobi · LubumbashiCanada, Kenya and DR Congo
03 / The opportunity

Why Canada and Africa, and why now.

Travel, digital infrastructure and cross-border trade are growing together in East Africa. Filsims Group is built where they meet, with a company registered on each side.

Move with Africa's speed. Build with global standards.

Fidel Sims · Founder & CEO
2.7M
International visitors to Kenya in 2025

Up about 9% on 2024, with tourism earnings of around KSh 500 billion.

Kenya Ministry of Tourism, 2025 Tourism Sector Performance Report
4.6%
Forecast GDP growth for Kenya in 2026

One of the steadier growth outlooks in the region, according to the World Bank.

World Bank, October 2026
1.3B
People in Africa's single market

The African Continental Free Trade Area covers 55 countries with a combined GDP of about US$3.4 trillion.

AfCFTA Secretariat
04 / How we create value

Building for today.
Positioning for tomorrow.

We see long-term value in combining practical operating experience with thoughtful innovation and mutually beneficial partnerships.

  1. 01
    Build & OperateDevelop and strengthen businesses with real-world market relevance.
  2. 02
    Innovate & ScaleApply technology and digital capabilities to improve products, services and business models.
  3. 03
    Partner & ExpandExplore collaborations that connect complementary expertise, capabilities and markets.
05 / Why choose Filsims Group

Why partners choose Filsims Group.

What sets us apart when you're looking for a partner between North America and Africa.

Registered on both continents

A Canadian corporation and a Kenyan company, with offices in Toronto, Nairobi and Lubumbashi. Partners work with established entities in each market.

Licensed and accountable

Our safari operations hold a Tourism Regulatory Authority licence in Kenya, and every service is provided by a named, registered company.

Technology we build ourselves

Software, hosting and booking platforms developed in-house, so our businesses and partners run on systems we control and support.

Local knowledge, global standards

Teams on the ground in Kenya and the DR Congo, working to the standards international partners expect.

One relationship, many capabilities

Technology, travel, safaris and market access under one group, so partners can work across sectors through a single relationship.

Built for the long term

We build businesses to keep and grow, and we look for partnerships that last well beyond a single project.

06 / Work with us

Four ways to partner with Filsims.

Choose the route that fits your organization. Each one starts with a conversation and a clear agreement with the right company in the group.

For companies entering Africa

Market entry partner

We handle company setup, local partners, permits and operations on the ground in Kenya, East Africa and the DRC.

Explore international expansion →
For operators and builders

Joint ventures

Build a business with a partner that already holds local registration, licences and an operating team.

Discuss a joint venture →
For agencies and consultants

Referral & distribution

Offer our safaris, travel services, hosting or software to your clients, with agreed commissions and support.

Become a partner →
For investors

Invest in our growth

Talk to us about our growth ventures, including the FJ Rovin software platform and African tourism.

Request investor information →
07 / Our companies

Two operating companies.
One group.

Each company holds its own registration and licences and runs its own brands for its market. Visit each company to see its full portfolio.

08 / Leadership

Founder-led, with shared ownership.

Two founders with equal ownership, running the group across Toronto and Nairobi.

Founder & CEO

Fidel Sims

In trade since 2007 and international trade across Africa since 2013, with sourcing and trade relationships in China, the UAE, Qatar, Canada and the USA. Leads group strategy, business development and international partnerships. A public speaker and author of Eye to See, Mind to Think, God of Purpose.

Co-Founder & Director

Jaime Garcia

Brings about 25 years of professional experience to the group. Leads business operations, brand development and service delivery, including travel and customer-experience initiatives.

Investors & partners

Request our corporate profile.

An overview of the group, our companies, licences and growth plans, shared with partners and investors on request.

Contact

Start a conversation.

Tell us what you need and which brand it concerns. We route every enquiry to the right company and reply within two business days.

Email
hello@filsimsgroup.com
Toronto office · Canada
1940 Eglinton Avenue East, 4th Floor, Office 13
Toronto, ON M1L 4R1, Canada
Nairobi office · Kenya
13th Floor, Ambank House, Utalii Lane
Nairobi CBD, Kenya
Lubumbashi office · DR Congo
Av. Mamayemo No. 2252 / Av. Sandoa
Lubumbashi, DR Congo
Operating hours
Monday to Friday, Toronto (ET), Nairobi (EAT) and Lubumbashi (CAT)
Partnership & client enquiries